Digital marketing strategy is a planning process that aligns the actions taken with digital channels to business goals. Essentially, it asks us to step back and look at the big picture. Strategic planning saves time and helps marketers focus on tactics that will truly elevate their businesses.

Digital strategy is not a digital campaign. A campaign (say a Facebook or Google Ads campaign) is what you use to reach the goals spelled out in a digital strategy. Strategy comes before a campaign because strategy provides a vision and path. 

Here are the main reasons for starting with strategy:

• Make informed judgments about digital marketing success: Strategy provides clear definitions of goals and audience, and setting the right KPIs provides a measurable way of determining success.
• Coordinate many digital marketing channels with clearly defined objectives: Mapping a customer journey to a defined digital strategy allows you to strategically choose digital marketing channels that complement each other and help you achieve your goals.

There is no fixed template for strategy. It depends on your business’ needs. Reach out to me and let’s discuss your goals and we’ll start building out your roadmap to success.