I’m a seasoned marketing expert with three main areas of focus: multi-channel marketing, strategy, and content. I’ve worked with entertainment, sports, CPG, hospitality, tech, and edtech clients.
Some companies I’ve worked with
- Entertainment: Netflix, Universal, Sony, Telemundo, Univision
- Sports: Combate Global (MMA)
- CPG: FEMSA Coca-Cola, Treasury Wine Estates
- Hospitality: Grupo Posadas
- Tech: Adyax (now Smile.eu)
- Edtech: 2U, EdX
Recent roles
Senior Curriculum Engineer — Digital Marketing (2019 – 2022)
2U.com | Los Angeles, USA
Subject matter expert for a digital marketing course taught in top-tier universities in the US, Canada, and Australia. Areas of focus: digital strategy, content strategy, paid advertising, social media, website management, SEO, analytics, CRM.
Key Accomplishments:
- Launched pilot course at UC Berkeley in 2019; helped scale to 20+ universities internationally
- SME lead on strategy, content, web management, display and social advertising modules
Social Strategist (2018 – 2019)
MoceanLA.com | Los Angeles, USA
Content strategy for Netflix, Sony and Disney theatrical releases. Creative development oversight, channel programming, audience research.
Key Accomplishments:
- Lead role in social media launch for Our Planet (Netflix)
VP Digital (2017 – 2018)
CombateGlobal.com | Los Angeles, USA
Spearheaded teams across all digital channels including search, social, website, email, and streaming. Managed internal content creators & designers, agencies, and vendor relationships (including traditional channels). Budgeting and forecasting for comprehensive marketing campaigns that drove merch sales, gate sales, and views.
Key Accomplishments:
- Led multilingual website launch, email funnel creation, social media growth strategy, search, display, lead generation, and influencer campaigns
- Led and coordinated live streaming for Comate Global’s television debut (Telemundo, Univision)
Digital Strategy Director (2017)
RRPartners.com | Los Angeles, USA
Digital & channel strategy for clients like Sidral (FEMSA Coca-Cola), Grupo Posadas, LVCVA, AAA. New business pitches, audience research, team management (email, social and search).
Key Accomplishments:
- Audience research, creative management, pitching, and new business acquisition for FEMSA Coca-Cola
- English/Spanish US social media launch for Sidral (FEMSA Coca-Cola)
Digital Marketing Manager (2015 – 2017)
Universal Pictures Home Entertainment | Los Angeles, USA
End-to-end digital marketing for Universal Home Entertainment. Clients also included: Focus Features, Open Road, Bleecker. Paid social, display, search, programmatic, influencer marketing. Agency and vendor management. Stakeholder updates. Planning, optimizing, budgeting oversight.
Key Accomplishments:
- Launched 140+ home entertainment and theatrical campaigns across multiple genres.
- Received Silver Shorty Award for “Best in Entertainment” category (Back to the Future 30th Anniversary)
Some of the tools I use
Google Ads, Facebook Ads Manager, DoubleClick Bid Manager, WordPress, Drupal, Netbase, AgoraPulse, SEMRUSH, HubSpot, Salesforce, Sprout Social, Sprinklr, HootSuite, Google Analytics, JIRA, Adobe Creative Suite
I’m multilingual with full professional proficiency Spanish, and I’m used to working with cross-functional teams across time zones.
Languages
- English (native)
- Spanish (full professional proficiency)
- French (basic)
- German (basic)
- Catalan (basic)
And more…
In my free time I practice Brazilian jiu-jitsu which I enjoy because of the discipline and rigor it instills in me. I’m also a published fiction author.
Want to know more?
Don’t hesitate to contact me or visit my LinkedIn profile.